Banjul, 06th March 2025: The Sports Journalists’ Association of The Gambia is taking a proactive approach in enhancing the skills of its members by organising a two-day capacity building exercise. The training, which focuses on budget analysis and finance reporting, aimed to equip 20 Gambian sports journalists with the necessary knowledge and tools to produce accurate and informative reports on sports finance.
The president of Sports Journalists Association, Omar Jarju, stated that the importance of financial literacy for Gambian sports journalists cannot be overemphasised, as it would give them the opportunity to better understand the business side of the industry and report on it accurately.
“I expect to see participants equipped with the adequate knowledge that is going to behelpful to hold theirsports associations and federations accountable for their financial decisions and ensure transparency,” SJAG’s President said.
Mr Jarju said he is optimistic that the capacity building training would lead to more in-depth and accurate reporting on financial matters in Gambia’s sports, ultimately benefiting both sports journalists and the public, and the training scheduled for the 15th and 16th of March 2025, is part of the association’s ongoing efforts to improve the quality of sports journalism in the country.
He also stated that Mr. Pa Omar Jobarteh, the Chief Financial Officer of GTBank Gambia Limited is among the lead trainers.
By Kumba Leigh
SJAG to Expose 20 Sports Journalists on Financial Reporting and Budget Analysis
