By Fatou Jonga
Fashion is a form of self-expression and autonomy at a particular period, places and specific context of clothing, footwear and accessories. Africa’s contribution to fashion reflects vibrant and colourful heritage. Dressing is a way in which richly diverse continents communicates with the world. Differing African outfits styles all have one thing in common; they are a form of expression and diversity.
Sikaa, a renowned organizational promoter of African fashion states that modern African outfit embodies African heritage as it gives the users a means to express themselves beyond just wearing clothes. Users wear African patterns with pride; each garment is a bold statement that allows the wearer to feel confident, best self.
However, some analysts believe that in Africa, fashion has been a nightmare after the advent of European fashion styles stream into the Africa culture, but countries like The Gambia has been an exception in promoting African wears during traditional ceremonial festivities; such as naming and wedding ceremonies.
Gambia Daily Life & Entertainment caught up with one Peter Tome, a Gambian fashion designer born in Brikama to share his experiences in producing local wares and fashion designing. He revealed that he has been involved in the Gambian fashion industry since 2018 making hand-made clothes, shoes, bangles and necklaces.
While affirming that that fashion has lots of benefits, Peter said the trade has improved his socio- economic status. “My job has accorded me the opportunity to socialise and network with different people across the country,” he added, noting that Gambians are now aware of supporting their own locally made things. He further explained that most of his designs are unique and do send a message.
Peter revealed that he also helps build the capacities of other young Gambians including school goers by coaching them on how to make handmade accessories and designing.
The young artist used the opportunity to urge young people to venture into small business activities to create employment opportunities for themselves as well as other young people.
“If someone wants to help you and the person sees that you are helping yourself it will be easier but when seated at home doing nothing it will not be easy to help you as an individual. Skills are very important and everyone should learn and have your own profession for your own good,” he suggested.
